Continent bright: Do LED hundred years enterprise
Show and illume is continent bright future two stand for war greatly. Enough of these two product line makes continent bright fair share is owned on international LED arena and have force. LED serves as enlighten prospective technology, not only the attention that causes each country government, and upgrade quickly also around the competition of LED inside global limits. This year in March, committee of American ITC(international trade) official put on record, 30 enterprises violate investigation whole world involve LED denotative technology ” 5252499 ” patent matters concerned, drag in goes to company of relevant production of 4 LED of our country, shenzhen city continent limited company of bright science and technology (limited company of electron of continent Lei of former Shenzhen city) namely among them one of. Face intractable lawsuit and high litigant cost, continent bright chose decisively to should appeal to actively, because ” do the brand business with global LED top-ranking industry ” be continent bright firm objective. Development foreground values Shenzhen city continent limited company of bright science and technology is to devote oneself to LED relevant products plan, development, production, serve to show at global LED electron the production of business of screen manufacturer, project and middleman serves an industry. Lin Mingfeng of company general manager to ” Chinese electron signs up for ” the reporter says, continent bright it is from IT the industry turns actually those who come over, although IT industry grows prospect still to good, but photoelectricity the burgeoning industry that this just starts, have perspective more, opportunity more. Be based on such grinding to sentence, lin Mingfeng makes a prompt decision, put out the IT company with gain stable circumstance, turn to photoelectricity industry entirely. Continent bright develop, also proved this one decision-making correct. Lin Mingfeng says, company at the outset investment is controlled 3 million yuan only, but the time through 3 years, had achieved several growth, sales revenue from 2005 millions of yuan growth goes to on 100 million yuan of 2007, still can continue to grow this year. Because company dimensions is ceaseless outspread, workshop removes 3 times, and present workshop also has been been LED Strip Lights loaded with, prepare to remove again to new factory building. Continent bright can realize so rapid development, because hold to,be ” serious, strict, active, efficient ” work style, offer the product that provides tall sex price to compare most for the client. Lin Mingfeng says, the design of the production of group of the filtration that shows screen chip from LED, indication model, unit casing, debug to what make screen; From the design of structure of exterior of LED illume product, to finished product debug, the company has complete pull current Cheng to assure product quality. Additional, the company implements 5S management standard strictly, already passed attestation of ISO9001-2000 quality system, passed the attestation such as CCC, CE, ETL, RoHS, GOST, become implementation ” industrialization, standardization, program is changed, the system is changed, dimensions is changed ” enterprise. Found international brand ” photoelectricity industry is just arisen sunny industry, domestic and international enterprise lies the initial stage of development, but what with us domestic company differs is, layout of international tycoon whole world is very careful, mix in patent especially intellectual property respect, set a lot of thresholds, stopped our internationalization process. ” Lin Mingfeng emphasizes saying. At present continent bright the product has 50% export, can say, the international market is right continent bright hold the balance. Accordingly, own own intellectual property and declare in time patent and model international brand, right continent bright for the thing that is urgent affairs. Lin Mingfeng says: “Our originality and design are good, just go we are in when entering an international market, actual strength of capital of suffer from oneself is finite, still assume the intellectual property that does not poor to register cost without ability, but our strategy has been changed now, no matter spend how many money, we should register international intellectual property. ” Lin Mingfeng expresses, on international arena, promote product and technical administrative levels, more and own innovation and the opportunity that build international brand are already mature, in the international market, continent bright the image that should establish is not acting industry business however brand enterprise. He still says, as a result of ” continent Lei ” had been registered, the company sets out from the angle of internationalization, more the name is ” continent bright ” , english name ” Unilumin ” . “‘ continent bright ‘ this one brand is first-rate write down, also have originality very much, in the world very popular. ” Lin Mingfeng says. Speak of a RMB appreciating the influence to the company, lin Mingfeng thinks, affect as a whole not quite. He says, although meet those who bring partial profit decrease,the RMB appreciates, but even if without such element, the price competition of the industry also meets those who cause gain reduce, and below the pressure that appreciates in the RMB, those companies that do not have development actual strength can be fallen into disuse to go out by the market bureau. Main attack shows and illume shows and illume is continent bright future two stand for war greatly. Lin Mingfeng thinks, enough of these two product line makes they have fair share to have force on international LED arena. Lin Mingfeng is analysed, show the jumping-off place that is a company and current major servicing, also be the field that won’t abandon forever. The stress that at present the company grows in indication business side is, of basis application function refine go make an issue of, on the basis that becomes good model group and casing, go out from the angle research and development of final user more more handy, practical and durable, facilitating installation and use product, ground of incisively and vividly produces the action of the product and effect; Additional, detecting even respect again concentrate one’s efforts, establish to firmly of whole world user ” had better use, the the most durable, most practical, sexual price is compared best ” product brand image, stand firm in the international market as early as possible. Illume is a new field, the illume business of the company can grow this year rise. Lin Mingfeng says, the company establishs initial stage, after undertaking be assessmented in the round to oneself actual strength, make the field shows in LED first base oneself upon, next again what choose machine enters illume field is decision-making. Stability is compared in indication domain product when the company, and after force is had in the person of the same trade, last year the end of the year, the company begins sortie illume domain. He says, the lamp of the street lamp of the company, car, lamp that cast light, not only have own intellectual property, and have international patent, in the international market very popular. He still says, the company is increasing the strength of research and development that changes product side to solar battery, photoelectricity, had provided group of special research and development pursueing product development. To the development of company future, lin Mingfeng thinks, only and advanced product line and whole product strategy are far insufficient, company future has solved 3 problems even: It is, straighten the relation of enterprise inside and outside. Include to handle the relation between good partner, win the credit of partner; Had handled the relation with employee, get the understanding of employee and support; Had handled the relation with the society, get social support. 2 be, face difficulty and stand the test ceaselessly. An enterprise wants to develop ahead, can encounter a lot of difficulty, these difficulty are right for the enterprise, it is to take exercise, it is the training in growing process. For the enterprise in growing to, plain sailing not be meddlesome, right continent bright for, confronted a lot of difficulty and challenge in the time that holds water more than 3 years, but every time enterprise got take exercise and growing. Should appeal to in challenge of business straight area especially ” 337 investigation ” hind, more got the market approbate and support, order is not done, workshop enlarges 1 times again even. 3 be, an enterprise wants to must be had successfully ” the whole world is watched ” , we also are in such doing all the time, also want such doing all the time. Lin Mingfeng expresses: “Right at present continent bright for, want to stand to lead position in the industry, the way that wants still compares hardships, but since add this party job, be about to leave our contrail. We very rejoiced this industry, this industry prospect is good, doing a hundred years business in this domain do not have a problem. ” origin: Chinese electron signs up for | Author: Blueness holding the post of love